I had an interesting chat with my hairdresser today. I was telling her about my budding business and she asked me what training I had done, how I came to set up my business, etc.
I was telling her how much I am currently learning about marketing when it struck me all at once. I have been studying photography as a hobbyist well before I fancied setting up my own business. I still study and keep improving, but a lot of my knowledge of photography was acquired well before my business took off. In contrast, I did not study marketing as a hobbyist!!! I suspect this is not something people do… No wonder most business owner find marketing a little un-settling at first! ;)
Anyhow, I am putting the last touch to my very first mail-in offer for local families. This should go out this Saturday and I can’t wait to see what the respond will be. Wish me luck! ;)